The idea stage is the first step in the Product Design Process that involves Brainstorming and filtering out multiple ideas until you get the best idea solutions for your brand. In this process, our design team aims to reach the best result with solid foundations by mutual consultations and exchange of ideas with you.

PROCESSES:

• BRAND DESIGN: Brand design is one of the most important main elements that reflect your brand, products and corporate identity. In addition to creating a new Brand Design if you wish, we offer you Re-Design and Revision solutions for your existing brand. If you want to create a new brand design or revise your existing brand design, we analyze your expectations and wishes one by one and take the first step of creating or revising a brand from scratch with you.
  
• DEFINING THE PRODUCT: The first step of product design is concretely taken at this stage. All viable ideas are selected for the Product or Product Group that you want to design, and you are expected to highlight a certain number of general expectations (requirements) for its implementation. (This list is then drafted and passed through certain filters to outline new product designs)
• CONCEPT CREATION: The Product Concept not only gives an identity to a product but also showcases the best qualities and maximum features of the product. It is essential for a good marketing and orientation strategy. At this stage: Our Design Team & Trend Forecasting Department will consult among themselves and create many different concept sketches to present to your choice.
• PACKAGING DESIGN: The first and most important step of luxury and quality perception is the perfect packaging design. If the perception of a good and quality brand is limited to products with beautiful designs, the real potential of the designed products will not be revealed. Our design service is full-fledged and includes other important details to make your products stand out. At this preliminary stage, we start working on packaging in designs suitable for your products and concept.

Market Surveys is the study of observing and analyzing consumer trends for products or services to be produced or sold. We collect data about Trend Analysis, Investment Characteristics and Purchasing Potential of Consumers directly for the regions and audiences you have selected. These data are golden in that the designed products appeal to the consumer in all aspects.

PROCESSES:

• TREND FORECASTING ( TREND MARKET RESEARCH):
  — Defining The Target Audience: With the aim of understanding the possible trends of your target audience, the datas from digital and real channels are collected in addition to the datas we have by analyzing your target audience and brand.
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  — Analysis of Data: After gathering all of the unprocessed datas from various resources, we analyze all of the datas one by one with the help of artifical intelligence. While analyzing the unprocessed datas, we make sure to categorize them into specific titles such as the clothing style, gender, age, color preferences, the product combinations by using our artifical intelligence and prepare a detailed report.
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  — Trend Prediction: After analyzing each data, we have millions of processed data points. Through these data points, we distinguish different important outputs such as what your target audience is most likely to interact with, and future trend signals for your market. Based on the behavior of your target audience under different developments and historical data, we share with you the trends of the next year so that you can produce the right product at the right time.
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All the information and data collected in the previous stages are now the cornerstones that will form the Final Products at this stage. The Products are designed one by one with their alternatives and submitted to your Final Decision to move on to the last stage.

PROCESSES:

• MAIN SKETCHES – TECHNICAL DRAWING: Based on all the data collected from the previous stages, the Main Sketches and Technical Drawings of the products planned to be designed are created.
• 3D DESIGNING IN THE VIRTUAL ENVIRONMENT: After the technical drawing and the main sketches of the product are created, it is time to design the products in the Virtual Environment in Full Scale and Suitable For Production:
  The products are designed in 3D in a Virtual Environment, with each and every fine detail, with One-To-One scales. On this occasion, even before the factory prototypes of the products are prepared, the products are presented to your liking and feedback with 360° Vision Experience and various 3D Mock-Ups.
• REVISE & DECISION PHASE: At this stage, your approval is obtained for Prototyping the products whose designs are completed and offered to you with Alternatives. If there are details that you want to change in the products, our design team will Revise them in line with your wishes. The revised product designs will be presented to you, and after your approval, the designs will be made ready for the transition to the prototype stage.

The prototyping stage is no less important than creating the design of the product and includes certain processes. Thanks to these processes, certain mishaps that may occur before the products are put into mass production will be prevented very easily and time and budget will be saved.

• PRODUCING THE SIMPLE FACTORY SAMPLES: First of all, please note that this preliminary prototype phase is not a beautiful final view of the results achieved, but a “Skeleton” of future “Final” products. Along with this phase, it allows showing the functionality, ways of product user interaction, and basic view. The creation of preliminary simple “Trial” prototypes will avoid many bugs and fixes in the future.
  
  — Sample Testing: Testing product samples allows us to identify product Defects, Requirements, and, in any event, inconsistencies about Product Ergonomics / Comfort in a timely manner. As a rule, this test should be done before starting the production procedure and is essential for us. This test will be repeated as necessary until all requirements are met and we receive enough positive feedback from you.
  
  — Assessment & Improvement: After the sample tests are done, the deficiencies are eliminated at this stage and the work is started to produce the Final Prototypes
  
• PRODUCING THE FINAL PRODUCT: At the end of all these long and demanding stages, the Final Prototypes of your products are produced from the Packaging to the Label as if they will be on the shelves tomorrow, and delivery date is created for you to arrange the launch of your products.